Hi! I’m Javi, an Associate Creative Director / Copywriter from Spain, currently working on VML’s global team based in Madrid.

I ended up in advertising as the result of a failed childhood plan. When I was ten, I wanted to work for The New York Times and write novels on the side, using the newspaper to turn my books into bestsellers. Then I learned that doing that was highly unethical (and technically illegal), so instead I became a copywriter, which allows me to keep writing for a living. The novels exist, by the way. The New York Times part is still a WIP.

I believe this job should be about making things we’re proud of. The kind of work that makes people look at it and think, "Damn, I wish I'd done that." And in my opinion, the best way to achieve that is by having fun while creating our campaigns and letting them emerge from culture rather than from advertising itself.

If you have any questions or want to grab a coffee, just scroll down a bit and you'll find my contact info on top of Raticulín, my cat 😺.