Hi! I’m Javi, a senior creative copywriter from Spain currently working on VML Health’s global team.

When I was a kid I used to say that, when I grew up, I wanted to be a journalist working for The New York Times who would also write novels. Twelve-year-old Javi thought he could use his job to promote his books and make them all bestsellers. In the end, I've stuck with just the promoting things part.

I believe advertising should entertain in one way or another, and the best way to create that kind of ads is to keep up with popular culture, technological advances, and social media trends. So yeah, I spent too much time on TikTok.

If you have any questions or want to grab a coffee, just scroll down a bit and you'll find my contact info on top of Raticulín, my cat 😺.