The Impossible Order 

AFA Zamora

VML-2024

Alzheimer’s most recognizable symptom is memory loss, but ironically, it’s easy to forget about the rest. With 3.2 million projected cases in Spain by 2050, awareness of the early signs is more urgent than ever. So for World Alzheimer’s Day, we hacked a burger joint’s digital kiosk to simulate those first symptoms, turning a simple order into a moment of disorientation, and a meal into a powerful reminder.

A team of professional psychologists explained Alzheimer's symptoms to all the frustrated customers who came up asking what was going on with their order.

In the end, everyone involved received the order they wanted. I promise.

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